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London 2012

The International Inspiration Programme is the first ever international legacy initiative ever linked to an Olympic and Paralympic Games. It was conceived from a promise to ‘reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport’, made by Lord Coe in Singapore in 2005 as part of the UK's bid to host in London the Olympic and Paralympic Games in 2012.  

Bringing together a unique coalition of partners – UK Sport, the British Council, UNICEF and IN - the original aim of the Programme was to ‘enrich the lives of 12 million children and young people of all abilities in 20 countries around the world through high quality and inclusive sport, physical activity and play’. 


As a result of the International Inspiration programme:

  • Over 25 million children and young people have been inspired
  • Over 250,000 practitioners (teacher, coaches and leaders) have been trained, giving future generations around the world a stronger, more sustainable foundation to build local and national sporting systems and structures
  • 55 national policies, strategies and legislative changes have been influenced


“If you take a fishhook and put it in the water you are never going to catch anything. If you put bait around the hook, you will attract many fish! Sport is our bait and our messages are hidden within the hook. By attracting children with the opportunity of sport we can capture their attention and educate them on life skills.”

Philip Kapena Mwamba

Ecorys Evaluation

International Inspiration (II) was launched in 2007 and is the London 2012 Olympic and Paralympic Games' international sport legacy programme.